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The wonderful thing about marketing on the Internet is that there are many ways to do it. You have everything from pay per click to solo ads to classifieds to you name it. But many marketers are missing out on a big piece of the pie by either leaving email marketing out of the equation or not using it properly. I don’t know which category you fall in, but if you’re not making a solid income through email marketing, you’re missing out big time. This article is going to give you a few tips to improve your efforts in this area.

For starters, you want to make your email subjects attractive enough so that people will actually open your emails. This does not mean to lie. For one thing, deceptive email subjects are against the law and punishable by some hefty fines. So don’t take the chance. But there are legit ways to get people to open your emails. For example. Let’s say you’re sending an email that contains a free ecourse on how to train your dog. Well then for crying out loud, say it in your subject. “Free ecourse on training your dog.” If the person is interested, trust me, they’ll open it.

That kind of leads in to the next area where you can improve the results you’re getting. People aren’t going to respond to you if you don’t give them something of value. Nobody wants to just open up and email and read a sales pitch. That want something for their time. A free e-course or report or something along those lines will bring about a much better response than a sales pitch. There is plenty of time to pitch these people down the road AFTER you have gained their trust. Give them something of value first.

No spam, please

Spammers use tools that also spider the web, but save any e-mail address they come across. Your personal web page lists your e-mail address? Spam (the odious practice of sending an email to thousands or even millions of people who have not requested it) is no longer tolerated. Nowadays offenders lose their local internet service provider, their websites, their email addresses, and more.

A trickle, not a flood

Email marketing should not be obtrusive or too pushy, in terms of selling a product. People tend to have trust issues towards marketing via electronic means, since they have no real guarantee that what they see is what they will get. Avoid hyping up the products or services too much, or they may think that it is too good to be true and end up not buying at all. As a general guideline, once a week or once every two weeks should be good, except if you have a special message on limited offers. Remember not to flood in boxes, and youre good as gold.

Options for trust

It should be possible for users to unsubscribe from your email marketing service. This is often overlooked by marketers, and scares away the more Internet-savvy users. The fact tthey can opt out of your informational messages is a good foundation for trust, since they will feel that you are simply offering a service with no strings attached. Building trust in the informational phase will translate into more purchases and of course better profits later on, so take note.